In Semester 2, students engage in a project to create commercials for lifestyle products. They choose a product that represents a particular lifestyle, develop a storyboard or script, film, edit the video, and present their work. This assignment enhances their video production skills, marketing strategy understanding, and visual storytelling abilities in advertising, offering a practical application of their theoretical knowledge in a real-world creative project.
In the Semester 2 course, students undertake a project where they produce commercials for lifestyle products. They select a product that embodies a specific lifestyle, develop a storyboard or script, film and edit the video, and finally present their creations. This assignment not only hones their skills in video production but also deepens their understanding of marketing strategies and the art of visual storytelling in advertising. It's a hands-on opportunity for students to apply theoretical knowledge to real-world creative projects.